Hi there! 👋

I’m Kristina Zlatanov, the creator of the small ego.

I am a designer and illustrator based in Los Angeles, CA.

the small ego is what I like to call the portal to all my passion projects. I specialize in retro illustration, lettering, visual design, & brand identity. I absolutely love getting to help new companies bring their visions to life through logo and brand design, whilst also running my own full-time shop.

All of my products are 100% designed by me and mostly made in-house in my own tiny, home studio.

Some of the apparel is hand drawn, whilst most of the tees are screen printed through a trusted, eco-friendly & sustainable manufacturer in the USA I've been working with since I started the small ego in 2019.

In addition to my shop of custom merch, I also offer design services and tattoo tokens for anyone that wants to get my art tattooed! Feel free to email me or visit my 'Services' page for more.

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Thank you for visiting and taking an interest in what I create!

I am so grateful for all the support. Getting to do what I love for a living is a gift. Cheers!